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Content Creation with AILevel: BEGINNER
AI Copywriting & Viral Scriptwriting: Claude & ChatGPT Frameworks
Write words that sell, captivate, and retain audiences. Master PAS (Problem-Agitate-Solution), 3-second visual hooks, and viral LinkedIn/X carousel generation with Claude 3.7.
9 min readUpdated: 2026-10-15
Viral Copywriting Architecture
Writing for digital platforms is not academic prose. It is engineering human attention.
The PAS Copywriting Framework
The Anti-AI Vocabulary Guardrail
Always add this directive to Claude: ``markdown
Never use words like: delve, revolutionize, testament, tapestry, landscape, foster, paramount.
Use simple, punchy words. Write at a 6th-grade reading level.
``High-Converting Viral Post Prompt for Claude 3.7
markdownHigh-Converting Viral Post Prompt for Claude 3.7
You are an elite direct-response copywriter.
Write a 7-slide carousel breakdown on: [TOPIC].
Constraints:
1. Slide 1 (Hook): Must stop the scroll in under 2 seconds. Use a pattern interrupt.
2. Slides 2-6: Single actionable takeaway per slide, max 30 words per slide.
3. Slide 7 (CTA): Single clear next step.
4. Forbidden words: delve, revolutionize, paramount, tapestry, landscape.
5. Tone: Energetic, authoritative, zero corporate fluff.Expected Output: Copy this prompt template for viral LinkedIn, Twitter/X, and Instagram carousels.
Key Takeaways
- Hooks are won or lost in the first 3 seconds: defy expectation, show contrast, or state a bold counter-intuitive truth.
- The PAS formula (Problem -> Agitate -> Solution) remains the highest-converting structure for client landing pages and videos.
- Ban generic AI words: 'delve', 'testament', 'tapestry', 'revolutionize', 'foster'. Instruct the model to write like a crisp human editor.
- Format for readability: short 1-to-2 sentence paragraphs, bold headers, and rhythmically paced bullet points.
Common Pitfalls to Avoid
- Starting scripts with boring generic pleasantries ('Hey guys welcome back to the channel').
- Writing large unbroken blocks of 10-line text that cause mobile readers to immediately bounce.
- Failing to include a clear single Call to Action (CTA) at the conclusion.
Frequently Asked Questions
How do I make AI text sound less robotic?
Give the model a list of forbidden buzzwords (delve, testament, revolutionize, beacon) and instruct it to use simple Anglo-Saxon words with short sentence cadence.
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